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Games Marketing, PR and Strategy

Events Engine know how to tell a story about tech and gaming which communicates something deeper - more than specs and features. Our value is we know how to show your value - how your product will make a meaningful difference to gamers. We know this because we live and breathe tech and gaming, we live the experience of gamers. We infuse this in our communications, whether in a press pitch or influencer brief. With decades of experience, supporting brands to engage with gaming audiences is natural, because we are the audience.  Events Engine will integrate and extend your reach as additional members of the team, providing initiative and ideation, along with extension of head count and on ground support.

Social Media Management

Our team is experienced at handling social media with regular clients in tech, gaming and pop culture. Having owned Social channels dedicated to gaming will help provide a home for the content we create for the brand and campaigns, while providing a focus point for our community in gaming from regular players to esports pros and content creators.  Major Social Media accounts we Manage:

Broadcast & Production

Esports Tournaments & League Management

  • Strategy and structure, ensuring player experience, rulesets and engaging with international standards.
  • Coordinating suppliers, teams, sponsors and stakeholders to manage tournaments and leagues.
  • Pulling together all aspects of project management to bring a smooth running league together.
  • Venue sourcing and management.
  • End-To-End Project Planning.
EXAMPLES INCLUDE: Tekken World Tour, Pickle Bet, Krunker League, SMITE Oceania Pro League, Paladins Pro League, FireCuda Cup (Rocket League), Cospendium League, Total Kombat

Brand Partnerships and Activations

  • Product placement​
  • Branded tournaments​
  • Social Media Campaigns
  • Influencer Engagement
  • Product Launches
EXAMPLES INCLUDE: Mortal Kombat 11 Presenting partnership (BAM11), LG Electronics (CouchWarriors League), Rogue Company Let's Play Series

Social Media Strategy and Community Management

  • Full service Social Media agency, from campaigns to ongoing content production and community management
  • We will build your audience profile, tone of voice guide, and ideation to tailor the content plan
  • Powerful strategic integration with Influencer
  • Original content and community connection - we know how to drive engagement in gaming
  • Live streaming broadcast integration
  • Live event integration with full onsite photography and video production for rapid high quality content
  • Local focus wins Loyalty
  EXAMPLES INCLUDE: CORSAIR ANZ Social Media, Crunchyroll Expo Social Media management and on day show content team, JB Hi Fi's Melbourne Esports Open STACK Video content, previously team members provided content management for brands such as HyperX, Plantronics, Cougar and our esports league partners such as CouchWarriors, Krunker and Kanga Esports. Designrush spotlight

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